Peter Blackwell

SVP of Marketing & Communications
Volkswagen Canada Inc

Blackwell has been behind the wheel on a lot of celebrated branded content executions lately, launching three programs for the Beetle line, including a 30-minute documentary in partnership with Oscar-nominated director Hubert Davis.

His marketing career spans over two decades across multiple industries including consumer packaged goods and retail.  Starting at...more

Laura Caraccioli

President, Content Marketing
Electus

Caraccioli is responsible for all branded entertainment projects across television, film and digital/social for Electus and its partner companies.  She has spearheaded major deals with top brands such as Procter & Gamble, Walmart, Unilever, Maybelline, Fiat, Wrigley and many more.  Caraccioli has acted as EP onBet on Your Baby(ABC),Running Wild...more

Cathy Collier

CEO
OMD Toronto

Collier believes that ideas are fast becoming the last sustainable source of competitive advantage, so she has focused on driving innovation and new solutions at OMD. Her efforts have been recognized –OMD was namedstrategy’s Media Agency of the Year for the second straight year. 

Collier’s industry contributions include a role on...more

Speaking at: Opening Remarks,Best In Show

Shannon Farr

Vice President & Executive Producer
Insight Production Company Ltd

Shannon Farr is a producer of scripted content at Insight Productions.  She is responsible for the creation, development and production of a slate of original drama and comedy projects. To date, Insight Productions has partnered with over 150 of the top brands and global agencies to produce meaningful content. Recent integrations...more

Veronica Holmes

Digital Consultant
ZenithOptimedia

Holmes is responsible for building Zenith’s digital capabilities and guiding the strategic direction for clients’ engaging content and online communications plans.  ZenithOptimedia is fortunate to work with some of Canada’s best organizations, including The Home Depot, Air Miles, Ontario Government, Hewlett-Packard and more.  Prior to joining ZenithOptimedia, Holmes held a...more

Speaking at: Best In Show

Barry Krause

Founder, CEO
Suite, The LiveLab Company

Krause’s Suite Partners Inc, created the award winning LiveLab content platform enabling brands to become their own media channels. Suite swept the 2013 EMMY Awards Interactive Category, earned the 2012 SXSW Digital Innovation Award and the 2011 CES Experiential Innovation Award.

Krause was named an Industry Innovator byAdvertising Age.  He was...more

Speaking at: Best In Show

Susan O'Brien

Chief Brand and Customer Officer
Canadian Tire Corporation Limited

O’Brien is responsible for the development and execution of marketing and branding strategies for Canadian Tire’s $7 billion retail division.  She and her team create innovative and integrated marketing plans for Canadian Tire’s five business divisions and sports partnerships campaigns.  

O’Brien leads the brand’s successful “Tested for Life in Canada” product...more

Adam Pincus

EVP/Programming & Content
GroupM

Pincus oversees all GroupM Entertainment’s North American television and digital content, including television series for NBC, CBC, Rogers and Shaw, and digital series for Hulu and others.

Known as a leader in branded content, Pincus has created short films for clients Shell, Volkswagen, and recently a film for Audi staring Claire...more

Randy Stein

Partner, Creative Director
Grip Limited

Stein was behind the first ever feature film created by a brand – Kokanee’s “The Movie Out Here,” which has been recognized internationally as a groundbreaking piece of branded content.  In 2014, he had the honour of judging the Branded Content and Entertainment category for the Cannes Lions International Festival...more

Speaking at: Opening Remarks,Consumer crack, marketers’ dream,Best In Show