President, Content Marketing
Laura Caraccioli is the President of Content Marketing for Electus where she is responsible for changing the way content creators and advertisers interact, bringing top-quality programming to consumers via the web, TV and film.
Laura has spearheaded major deals with top brands such as Proctor & Gamble, Walmart, Unilever, Maybelline, Fiat, Orbit, Macy's, Saks Fifth Avenue, Express, and many more. She is responsible for all branded entertainment projects across television, film, and digital for Electus and their partner companies including DumbDumb, Will Arnett and Jason Bateman's digital production studio. DumbDumb's projects include Denny's Always Open, which won a Bronze Lion at the 2012 Cannes Lions Festival, and Orbit Dirty Shorts, which won the 2011 Gold Pencil, Silver Clio Award and was shortlisted at the 2011 Cannes Lions Festival. In addition, Laura was responsible for producing three of the world's largest retailers for the groundbreaking multi-platform series, Fashion Star. Since her promotion to President in May 2013, Laura has been a vital key to the production of some of Electus’ biggest new shows including ABC’s Bet on Your Baby and NBC’s Get Out Alive with Bear Grylls where she acts as an executive producer.
Prior to joining Electus, Laura served as Executive Vice President of Starcom MediaVest Group and won numerous awards in recognition for her work including Cannes Media Lions in ‘01 and ‘02. In addition, Laura sits on NBC's Women Advisory Board.
Speaking at: Opening Keynote: Branded Content is King—The Future of Entertainment