Opening Keynote: Branded Content is King—The Future of Entertainment
Wednesday, March 19, 2014
9:15 AM - 9:45 AM
The question is not whether branded content is the future of advertising, but whether it’s the future of media and entertainment consumption. Electus is a production studio that unites creators, advertisers and distributors under one roof. From format shows like Bet on Baby, a gameshow in which parents try to predict their child’s next move in order to win money for their future education, to Samsung’s WCG Ultimate Gamer an 8-episode, gaming reality series which ran on SyFy and USA Networks, Electus is redefining how entertainment is produced, packaged and consumed. In conversation with Barry Krause, Laura Caraccioli-Davis, President, Content Marketing for Electus, offers her insights into how next generation studios are leveraging entertainment and pop culture ... and bravely makes a few predictions on future formats and content.
Suite, The LiveLab Company
President, Content Marketing