Speakers
Tahir Ahmad
Chief Strategy Officer
Leo Burnett Company Ltd
Tahir manages the largest and most awarded planning department in the country. Having personally won strategy effectiveness awards at some of the industry’s biggest shows (Effies, Ogilvys) and ranked in Strategy’s Top 20 Planners in Canada, Tahir brings strategic and brand building leadership to clients across many categories.
Tahir...more
Speaking at: BRANDED CONTENT WORKSHOP: Gathering insights, part 1; BRANDED CONTENT WORKSHOP: Gathering insights, part 2
David Beebe
Founder, CEO
Marriott International Inc
David Beebe is a media and marketing executive, creative leader, and producer, whose innovative work has received two Emmy awards. Known as a change-agent, Beebe has a proven track record of building and leading disruptive media businesses, content studios, and creative marketing organizations for media companies, global brands, and startups.
AdWeek...more
Speaking at: OPENING KEYNOTE: Between the sheets of M Live: real-time marketing on social; LUNCH BREAK (COURT) + LUNCHEON ROUNDTABLES (MEZZANINE)
Sean Buckley
CEO
Buck Productions
Speaking at: LUNCH BREAK (COURT) + LUNCHEON ROUNDTABLES (MEZZANINE)
Heather Cameron
Director, Brand Marketing & Creative
Walmart Canada
Heather Loosemore leads Walmart Canada's creative, content, media investment, social and PR strategy as the Sr. Director of Marketing Communications. With over a decade of client, agency and network experience, Loosemore has contributed to iconic brand identities such as Johnson & Johnson, Panasonic, RIM, HGTV, Food Network, Microsoft and Rogers.
Email:
Speaking at: LUNCH BREAK (COURT) + LUNCHEON ROUNDTABLES (MEZZANINE); BRANDED CONTENT WORKSHOP: Building your editorial calendar
Tom Curtis
Managing Partner, Head of MediaCom Beyond Advertising UK
MediaCom
Tom is the UK’s Head of MediaCom Beyond Advertising at MediaCom, one the world’s largest media agencies. Based in London he heads a team of around 100 content specialists working across UK and international clients.
With nearly 20 years industry experience, Tom is in his 18th year at MediaCom. Starting as...more
Speaking at: CLOSING KEYNOTE: The now and the future of branded content-the view from London; LUNCH BREAK (COURT) + LUNCHEON ROUNDTABLES (MEZZANINE)
Emma Eriksson
VP of Global Brand
General Mills Canada
Emma Eriksson is Vice President of Marketing at General Mills Canada. She’s leading the Cereal and Snacks businesses with iconic brands such as Cheerios, Nature Valley and Lucky Charms. She is also head of Consumer Insights for the Canadian Division. With more than 18 years of experience in various marketing...more
Speaking at: PANEL: Standing out in a sea of influencers
Mijana Germanski
Content Marketing Strategist
Metroland Media Group
Mijana Germanski is the lead content strategist for Metroland Media, a dynamic media company with a proud history of connecting communities across Ontario. In her role, Mijana works with many of Canada’s top brands to co-create compelling content that reaches Canadians through the company’s 150 community newspapers and websites, content verticals such as...more
Speaking at: METROLAND MEDIA UPFRONT: Great content moves product-how content marketing can drive purchase intent
Adam Green
Canada Creative Agency Lead
Adam Green manages Google's creative advertising agency relationships for the Canadian market. He spends his days and occasional nights helping Canadian ad agencies make cool stuff on the internet using Google's platforms. Prior to Google Adam worked as a management consultant, a renewable energy sector entrepreneur, a mechanical engineer and an...more
Speaking at: YOUTUBE UPFRONT: For sale: Baby shoes, never worn. Breaking hearts and building brands six seconds at a time
Michael Letsche
VP Marketing, TD Wealth, Personal Saving and Investing
BMO Wealth Management
Michael Letsche is a marketing executive with a strong understanding of traditional, digital and social media marketing. He has a proven track record of building great marketing teams and has inspired them to become visionaries in their own fields. Michael believes that to be a successful marketer, your brand needs to...more
Speaking at: LUNCH BREAK (COURT) + LUNCHEON ROUNDTABLES (MEZZANINE); SESSION: The millennial movement-how BMO delivers branded content to a key demographic
Justin Lipton
Senior Manager, Hockey Sponsorships
Scotiabank
Prior to joining Scotiabank, Justin spent seven years at Maple Leaf Sports & Entertainment in the Global Partnerships division. This was a perfect precursor to his role at Scotiabank, where he oversees partnerships across the hockey sponsorship portfolio, including every Canadian NHL team, the NHL and CWHL, players, alumni and...more
Speaking at: SESSION: The hockey day play-how branded content scores new customers for Scotiabank; LUNCH BREAK (COURT) + LUNCHEON ROUNDTABLES (MEZZANINE)
Brent Nelsen
CSO
Leo Burnett Canada
Brent, in his own words, is powered by “culture and caffeine…and some wine thrown in for good measure.” Under his strategic leadership, love for instigation and inspiration, Leo Burnett Toronto has been recognized globally and nationally, winning at virtually every strategy and creative awards show.
His contributions have received...more
Speaking at: BRANDED CONTENT WORKSHOP: Gathering insights, part 1; BRANDED CONTENT WORKSHOP: Gathering insights, part 2
Andrew Oosterhuis
VP Marketing
Labatt Breweries of Canada
Andrew is responsible for growing the relevance of Canada's leading beer brand, Budweiser, using breakthrough creative and media ideas.
During his time at Labatt, he’s led his team in executing award-winning work, including the CASSIES-winning "Budweiser Fan Brew" campaign in 2013. His work with Metallica Brew and UFC Bud Light Living in...more
Speaking at: PANEL: Standing out in a sea of influencers
Bree Rody-Mantha
n/a
Media in Canada
Bree Rody-Mantha is a staff writer for Media in Canada and has been working as a reporter and editor since 2012. Her career began in the world of municipal politics and neighbourhood news before settling into a career in B2B trade journalism. For the last two years she has covered...more
Speaking at: PANEL: Standing out in a sea of influencers
Sean Stanleigh
Head of Globe Content Studio
The Globe and Mail
Sean Stanleigh is managing editor of Globe Edge, the content marketing studio at The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. He is also co-chair...more
Speaking at: GLOBE MEDIA GROUP UPFRONT: The future of content marketing
Serena Tam
Digital Marketing Manager
The Clorox Company of Canada
Serena Tam is Digital Marketing Manager at The Clorox Company of Canada. Serena is responsible for the strategy and execution of all things digital. She has led household brand names such as Pine-Sol, Glad & Brita in breaking through the digital landscape. Her experience in brand building and storytelling has...more
Speaking at: PANEL: Standing out in a sea of influencers; LUNCH BREAK (COURT) + LUNCHEON ROUNDTABLES (MEZZANINE)
Christine Wilby
Senior Manager, Brand
Scotiabank
After beginning her career in marketing research and data at Nielsen, Christine leveraged this expertise and joined the agency world. She continued her pursuit of great creative ideas that delivered business results. Upon transitioning to the client side of the industry, first with BMO, she soon combined a strategic approach...more
Speaking at: SESSION: The hockey day play-how branded content scores new customers for Scotiabank; LUNCH BREAK (COURT) + LUNCHEON ROUNDTABLES (MEZZANINE)
