Adam Pincus

EVP/Programming & Content
GroupM Entertainment

In his role at GroupM Entertainment, Pincus oversees all programming development and production for GME’s North American investments in television and digital content, including television series for NBC and Canadian broadcasters CBC, Rogers, and Shaw, and digital series for Hulu, Alloy Digital, Spin Media and others. In his role with GME, Pincus is involved in both creative oversight and the development of new financing models.

Pincus began his career at Viacom in the New Media, Interactive TV and Interactive Services groups, developing content and platforms for business units including Nickelodeon, Paramount, MacMillan, Nick at Nite and Sundance Channel.

Pincus was recruited from Viacom to Sundance Channel to run on-air promotion, network branding and design, and the network’s digital presence. With Sundance Channel’s entry into original programming, Pincus was elevated to Senior Vice President, On-Air, Original Programming & New Media. He developed and executive produced numerous series and specials, including Robert Altman and Garry Trudeau’s critically-acclaimed Tanner on Tanner starring Cynthia Nixon and The Al Franken Show, among many others.

While at Sundance Channel, Pincus created and executive produced the ground-breaking branded entertainment project Iconoclasts, a series produced in association with Conde Nast Media Group and Grey Goose Entertainment.  Iconoclasts paired celebrated innovators including Michael Stipe, Tom Ford, Christiane Amanpour, Brian Grazer, Sumner Redstone and Robert Redford. Now in its sixth season,  Iconoclasts is considered to be the network’s most successful original program.

Following his tenure at Sundance Channel, Pincus founded his own production company, Hour One, and executive produced Nimrod Nation, an eight-part Sundance series for which he was awarded the prestigious Peabody Award. Hour One also sold projects to ABC, AMC, Disney’s Buena Vista Television and TV One.

Pincus came to MediaCom to create the agency’s Brand Content & Entertainment practice, MediaCom Beyond Advertising (MBA). On his watch, MBA has created award-winning work for numerous clients including Audi, Shell, Diageo, LVMH, and  Volkswagen, garnering numerous awards including Cannes Lions, Creativity Media, One Show, OMMA and others.

Pincus has served as an Adjunct Professor at NYU’s Tisch School of the Arts and a Contributing Editor to FILMMAKER Magazine. He has also chaired the selection committee for the GenArt Film Festival, and served on the Branded Content Committee for the 4As.

Adam Pincus is an award winning creative executive with a diverse background, including television programming and production, branded entertainment across all platforms and the creation of digital content and platforms.