Session - BCON EXPO 2017
October 29, 2017
Bram & Bluma Appel Salon


BRANDED CONTENT WORKSHOP: Gathering insights, part 2

Tuesday, March 28, 2017
12:00 PM - 12:30 PM

The second iteration of our content series will address the steps to getting to good insights—where they live and why a simple, concise and beautiful insight leads to creative that moves people. Following this two-part series, join Heather Loosemore of Walmart Canada later in the afternoon for our third branded content workshop—“Building your editorial calendar.”


Tahir Ahmad
SVP & Head of Planning
Leo Burnett Company Ltd

Brent Nelsen
Chief Strategy Officer
Leo Burnett Canada

Event Menu

Brand Menu