Session - BCON EXPO 2017
October 29, 2017
Bram & Bluma Appel Salon


BRANDED CONTENT WORKSHOP: Gathering insights, part 2

Tuesday, March 28, 2017
12:00 PM - 12:30 PM

The second iteration of our content series will address the steps to getting to good insights—where they live and why a simple, concise and beautiful insight leads to creative that moves people. Following this two-part series, join Heather Loosemore of Walmart Canada later in the afternoon for our third branded content workshop—“Building your editorial calendar.”


Tahir Ahmad
Chief Strategy Officer
Leo Burnett Company Ltd

Brent Nelsen
Leo Burnett Canada

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