Session - BCON EXPO 2017
October 29, 2017
Bram & Bluma Appel Salon


BRANDED CONTENT WORKSHOP: Gathering insights, part 1

Tuesday, March 28, 2017
10:00 AM - 10:30 AM

Throughout the day, the BCON Expo will host workshops that discuss the building blocks of a great branded content campaign. “Gathering insights, part 1” will address the fundamentals of getting to know your audience, delving into the diligence and research that goes into learning about your target market before getting to the creative stage.


Tahir Ahmad
Chief Strategy Officer
Leo Burnett Company Ltd

Brent Nelsen
Leo Burnett Canada

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