Session - BCON EXPO 2017
October 29, 2017
Bram & Bluma Appel Salon


BRANDED CONTENT WORKSHOP: Building your editorial calendar

Tuesday, March 28, 2017
2:30 PM - 3:00 PM

Part three of today's workshop series. As a follow-up to our earlier "Gathering Insights” sessions, this workshop will walk attendees through the process of planning your branded content campaign launch calendar, including what to do in the lead-up to launch and what your post-launch activities and preparations should look like.


Heather Cameron
Director, Brand Marketing & Creative
Walmart Canada

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