Session - BCON EXPO 2017
October 29, 2017
Bram & Bluma Appel Salon


YOUTUBE UPFRONT: For sale: Baby shoes, never worn. Breaking hearts and building brands six seconds at a time

Tuesday, March 28, 2017
2:30 PM - 3:00 PM
Loft 1 & 2

It has been almost a year since YouTube launched the six second bumper ad.  Since then we've hosted two six second film festivals, run thousands of campaigns and collected a library's worth of data.  In this session we'll discuss what we've learned, what we haven't and how you can start making this new and interesting ad format work for you.


Adam Green
Canada Creative Agency Lead

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