Session - BCON EXPO 2017
October 29, 2017
Bram & Bluma Appel Salon


METROLAND MEDIA UPFRONT: Great content moves product-how content marketing can drive purchase intent

Tuesday, March 28, 2017
12:00 PM - 12:30 PM
Loft 1 & 2

Content marketing is broadly accepted as a mass awareness channel - a top-of-the-funnel tactic that can bring visibility to your brand. But great content marketing can be so much more. In this session, Metroland's Mijana Germanski will share tips and insights on how brands and publishers can work hand-in-hand to create awesome - and effective - content marketing programs that lead customers further down the path-to-purchase.  


Mijana Germanski
Content Marketing Strategist
Metroland Media Group

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