OPENING KEYNOTE: Between the sheets of M Live: real-time marketing on social
Tuesday, March 28, 2017
9:10 AM - 9:50 AM
David Beebe takes a deep dive into the art and science of M Live - Marriott International's globally-located social media and real-time marketing command centres. In this keynote, David will share the story behind the M Live program, the strategy behind how data and technology come together to engage consumers in meaningful ways, and the ROI M Live delivers in winning the hearts, minds and wallets of the next generation of travelers. You'll leave this session understanding how content can create communities that drive commerce, with real-world examples and strategies to help take your social media and content efforts to the next level.
Marriott International Inc