Session - BCON EXPO 2017
October 29, 2017
Bram & Bluma Appel Salon


OPENING KEYNOTE: Between the sheets of M Live: real-time marketing on social

Tuesday, March 28, 2017
9:10 AM - 9:50 AM

David Beebe takes a deep dive into the art and science of M Live - Marriott International's globally-located social media and real-time marketing command centres. In this keynote, David will share the story behind the M Live program, the strategy behind how data and technology come together to engage consumers in meaningful ways, and the ROI M Live delivers in winning the hearts, minds and wallets of the next generation of travelers. You'll leave this session understanding how content can create communities that drive commerce, with real-world examples and strategies to help take your social media and content efforts to the next level.


David Beebe
Founder, CEO
Marriott International Inc

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