VP of Media Policy & Marketing Capabilities
Judy Davey joined ZenithOptimedia in December 2012 as EVP Activation where she oversees a diverse and talented group of people. Davey and her team are responsible for broadcast and digital activation, as well as content development and sponsorship and event negotiation and activation through ZO’s Newcast and Sponsorship Intelligence divisions.
Prior to joining ZenithOptimedia Davey was VP Marketing Assets at Molson Coors Canada for more than 20 years where she was responsible for communications planning, managing an internal E&P division, sports and entertainment rights negotiations and activations, agency contract negotiation and management, licensing, product sampling, merchandise and overseeing an internal production and creative studio.
She is a past Chairman of Fantasy Sports Network, Live Nation Canada, and ACA’s media committee.
Speaking at: Opening Remarks