The Long of it...

Wednesday, March 19, 2014
11:15 AM - 11:45 AM
Arcadian Court

Brands seek to forge emotional connections, so little wonder many are turning to a traditionally compelling format – the documentary. In a post-script to the Olympic coverage, this panel features two long-form branded content films about the love of the game. The impact begs the question: in an attention-span-challenged environment, where viral buzz is fuelled by media innovation, what are the advantages of going long form and old school?



Mark Tomblin
Chief Strategy Officer


Julie Bristow
President & CEO
Bristow Global Media

Jennifer Dettman
Executive Director Unscripted Content
Canadian Broadcasting Corporation

Susan O'Brien
Senior Vice President, Marketing
Canadian Tire

Founding Partners

Presenting Partner

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