Session
YOUTUBE UPFRONT: For sale: Baby shoes, never worn. Breaking hearts and building brands six seconds at a time
Tuesday, March 28, 2017
2:30 PM - 3:00 PM
Loft 1 & 2
It has been almost a year since YouTube launched the six second bumper ad. Since then we've hosted two six second film festivals, run thousands of campaigns and collected a library's worth of data. In this session we'll discuss what we've learned, what we haven't and how you can start making this new and interesting ad format work for you.
Featuring:
Adam Green
Canada Creative Agency Lead
Google
