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bcon.strategyonline.ca Agenda - Print Version
Tuesday, March 28
| 9:00 AM |
OPENING REMARKS |
| 9:10 AM |
OPENING KEYNOTE: Between the sheets of M Live: real-time marketing on social |
| 9:50 AM |
TRAVEL TIME |
| 10:00 AM |
GLOBE MEDIA GROUP UPFRONT: The future of content marketing BRANDED CONTENT WORKSHOP: Gathering insights, part 1 |
| 10:30 AM |
NETWORKING BREAK |
| 10:50 AM |
PANEL: Standing out in a sea of influencers |
| 11:50 AM |
TRAVEL TIME |
| 12:00 PM |
METROLAND MEDIA UPFRONT: Great content moves product-how content marketing can drive purchase intent BRANDED CONTENT WORKSHOP: Gathering insights, part 2 |
| 12:30 PM |
LUNCH BREAK (COURT) + LUNCHEON ROUNDTABLES (MEZZANINE) |
| 1:30 PM |
SESSION: The hockey day play-how branded content scores new customers for Scotiabank |
| 2:15 PM |
TRAVEL TIME |
| 2:30 PM |
YOUTUBE UPFRONT: For sale: Baby shoes, never worn. Breaking hearts and building brands six seconds at a time BRANDED CONTENT WORKSHOP: Building your editorial calendar |
| 3:00 PM |
NETWORKING BREAK |
| 3:15 PM |
SESSION: The millennial movement-how BMO delivers branded content to a key demographic |
| 4:00 PM |
CLOSING KEYNOTE: The now and the future of branded content-the view from London |
| 4:45 PM |
CLOSING REMARKS |
| 5:00 PM |
CLOSING COCKTAIL |