Between the Sheets of M Live: Real Time Marketing on Social
David Beebe takes a deep dive into the art and science of M Live - Marriott International's globally-located social media and real-time marketing command centers. In this keynote, David will share the story behind the M Live program, the strategy behind how data and technology come together to engage consumers in meaningful ways, and the ROI M Live delivers in winning the hearts, minds and wallets of the next generation of travelers. You'll leave this session understanding how content can create communities that drive commerce, with real-world examples and strategies to help take your social media and content efforts to the next level.
What's Next for Branded Content?
At the 2017 BCON Expo, the brightest minds in the branded content business will gather in Toronto on March 28th to dissect the latest and greatest work in this burgeoning space. Join us for the fifth installment of this must-attend event, where brands, agencies and creatives will gather to discuss what’s next on the horizon for branded content marketing.
Discover the newest information and strategies for:
- Brand content: the CRM & data superpower
- Measurement and ROI: what's your branded content worth?
- Breaking through to millennial consumers
They're Back! The New Brand Content Upfronts
Canada's top media companies will reveal their latest branded content opportunities, programs and strategies. Join us for:
- Branded content sneak-peeks
- The latest in data-driven content marketing
- Ground-floor opportunities