Postmedia: The New Brand Content Upfronts

Wednesday, March 19, 2014
1:00 PM - 1:30 PM
Loft 4/5

Newsworthy Partnerships: Content Marketing and Innovative Publishing

Yuri Machado, SVP of Strategy and 3i, is a key player in Postmedia’s branded content initiatives. He has spearheaded a variety of business partnerships to help expand content marketing opportunities and develop a customer-focused strategy for success. Duncan Clark, VP of Strategic Initiatives, has taken a different approach to content marketing. He has identified key partnerships in the social space to organically build communities where brands and people collide. Yuri and Duncan have both been successful in developing unique ways to get the right message to the right audience. In this session, they will explain their approaches to content marketing, explore strategic partnerships and provide award-winning examples from projects such as Gastropost (Canadian Online Publishing Awards: Gold – Best Use of Social Media). These innovative content marketing solutions signify the importance of exploring strategic partnerships and have helped usher in the new era of news media.

To reserve a spot, you may sign up in advance by email:

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted and will be notified by email to choose another session.



Duncan Clark
Vice President, Strategic Initiatives
Postmedia Network

Yuri Machado
Senior Vice President, Integrated Advertising Sales & Strategy
Postmedia Network

Founding Partners

Presenting Partner

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