CBC: The New Brand Content Upfronts

Wednesday, March 19, 2014
3:00 PM - 3:30 PM
Loft 1/2

Making ‘branded content show-business’ sense for Canada  

CBC’s content, programming and revenue executives share upcoming opportunities for advertisers plus the critical elements required to undertake successful branded entertainment partnerships with Canada’s public broadcaster –– from music to sports to entertainment programming - all through the creative filter, process and lens of what makes sense to CBC’s visitors, listeners and viewers. 


To reserve a spot, you may sign up in advance by email: bconexpocustomercare+cbc@brunico.com 

Please also check availability onsite where you may join additional Upfront sessions, on a first-come, first-served basis at the door.

Unfortunately, direct competitors will not be permitted to attend these sessions.


Kai Black
Executive Producer CBC Music
CBC Music & Radio

Gaye McDonald
Director of Content Marketing
CBC Revenue Group

Trevor Pilling
Head of Programming CBC Sports & Asst Gmolympics
CBC Sports

Susan Taylor
Executive in Charge of Production and Development, Unscripted

Founding Partners

Presenting Partner

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