New Metrics for New Brand Content

Wednesday, March 19, 2014
3:45 PM - 4:15 PM
Arcadian Court

Are you distracted by content metrics? Is the noise taking you off focus and keeping your from achieving your strategic goals?

Robert Rose, chief strategist at Content Marketing Institute and co-author of the book Managing Content Marketing, argues that by focusing too closely on numbers, brands sometimes lose sight of the end game:  more valuable customers are that highly engaged. 

Rose addresses better ways to monitor, analyze and optimize every piece of content, at every stage of the buying process.


Robert Rose
Chief Strategist
Content Marketing Institute

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