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Wednesday, March 19
| 8:00 AM |
Registration & Continental Breakfast |
| 9:00 AM |
Opening Remarks |
| 9:15 AM |
Opening Keynote: Branded Content is King—The Future of Entertainment |
| 9:45 AM |
The Brand, the Broadcaster and the Snowboarders: The Making of McMorris & McMorris |
| 10:30 AM |
Shaw Media: The New Brand Content Upfronts u
The Globe and Mail: The New Brand Content Upfronts u |
| 11:00 AM |
Networking Break |
| 11:15 AM |
The Long of it... |
| 11:45 AM |
& the Short of it |
| 12:15 PM |
Luncheon Roundtables Lunch |
| 1:00 PM |
Postmedia: The New Brand Content Upfronts u
Bell Media: The New Brand Content Upfronts u |
| 1:35 PM |
The Artist and the Brand: How Creator-Powered Content is Shaping Brand Evolution |
| 2:25 PM |
The Brand as the Main Event: How to Compete on the Global Content Stage |
| 3:00 PM |
CBC: The New Brand Content Upfronts u
AOL: The New Brand Content Upfronts u |
| 3:30 PM |
Networking Break |
| 3:45 PM |
New Metrics for New Brand Content |
| 4:30 PM |
Closing Keynote: The Vice Guide To Partnership |
| 4:55 PM |
Closing Remarks |
| 5:00 PM |
Cocktails |